[quote style="boxed" float="across"]IT’S KIND OF FUN TO DO THE IMPOSSIBLE.

- Walt Disney[/quote]

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LATEST WORD FROM ‘ROUND THE POD:

THE “PLEASURE” PRINCIPLE OF BRANDING

by Brittney Clerico, VP of Operations

I was grocery shopping in Publix this past weekend when I came to the realization that my frugal self was spending much more money shopping at Publix rather than a Winn Dixie or Kroger. I had to stop (literally in the cereal aisle) and ask myself, “Why?”

I have always been the person who does everything the cheap way: I dye my hair a darker blonde color so I don’t have to get it done but four times a year; I buy my vegetables whole and not precut; I limit my driving around town to save on gas. So why, in this case, was I completely okay to pay two times as much for an avocado at Publix?

It finally came to me (right when I was hitting the bakery aisle) that Publix focuses their advertising not on their competitive prices, but on the family oriented, pleasurable experience they have created… Continue Reading.

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